Presenting trade fair highlights from Nuremberg

From left to right: F.EE developer Stefan Pölloth explaining how Augmented Reality glasses HoloLens works to Hans Fleischmann and Mayor Martin Birner at the Nuremberg exhibition center.
From left to right: Mayor Martin Birner with Augmented Reality glasses HoloLens with Hans Fleischmann and F.EE developer Stefan Pölloth at the Nuremberg exhibition center.

Because this is one of the world’s leading trade fairs when it comes to electrical automation, an impressive presence by the F.EE company group from Neunburg vorm Wald has been a must for many years now, and it is a fixed date on the trade fair calendar.

 

And superlative is not an understatement here: From the 22nd to 24th November, close to 1,700 exhibitors presented themselves to roughly 60,000 visitors in 14 halls over an area encompassing more than 120,000 m². Key topics and therefore also overriding focuses of the trade fair related to the subject of “Industry 4.0” – i.e. the ongoing rapid advancement of the interlinking of industrial production and digitalisation. For F.EE as an automation specialist, Industry 4.0 has been relevant for a long time now - through the elaboration of tailor-made solutions in customer projects.

“SPS IPC Drives is a meeting point for German industry and therefore the ideal platform through which to directly come together with the right target group for our software and automation solutions and to discuss these together. In this way we can present our product innovations to a broad-ranging and engaged audience. This does not work anywhere better than here”, says company founder Hans Fleischmann at the F.EE trade fair stand, which once again received its traditional trade fair visit from Neunburg mayor Martin Birner.

F.EE was able to report several novelties and highlights. The nine-strong F.EE trade fair team provided information on two focuses in particular in the Information Technology + Systems division: the new edition of the successful company software FactWork, an ERP system specially for operations in the fields of automation, machine construction and production, which impresses with numerous new functions and revamped modern user interface. From the industrial software series fe.screen, the new version of the 3D simulation software fe.screen-sim in particular captivated visitors to the exhibition stand. The program for so-called virtual commissioning with the latest generation in virtual reality support awaited visitors to the stand. The VR and AR glasses (Augmented Reality) allowed visitors to fully immerse themselves in simulation, for example in a highly complex conveyance system. The HoloLens AR glasses from Microsoft overlay the reality with holograms of objects or entire industrial systems in the space. The user can move freely between the virtual objects and even influence them with gesture control. This should make planning, simulation and commissioning more simple and above all more efficient. And Martin Birner did not wish to pass up the opportunity to experience a demonstration of this computer-aided expansion of reality either.


Any Questions?

We will be pleased to help you with any questions you may have regarding press and media. Just get in touch with us.

Your contact

Tobias Reitmeier, PR and marketing